Glossary

Cost per Qualified Lead (CpQL)

Similar to CPL, this metric focuses on the cost of converting a lead into a qualified lead. High costs can point to inefficiencies in the lead routing process. This can also indicate that an ad campaign is not driving enough qualified leads efficiently. Check what campaigns have the highest Cost Per Qualified Lead, this will lead you to where the most disqualified leads are coming from so you can make optimizations to the ad audience with new targeting or exclusions.

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Search Engine Marketing (SEM)
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Search lost IS (budget)
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Single Opt-In
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Small and Medium Business (SMB)
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Social Account Management Tools
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Social Account Plan
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Social Assets
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Social Channels
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Social Media Traffic to Website
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Soft Bounce
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Software As A Service (SaaS)
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Source
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Sponsored Content
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Subscribe
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Text Link
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Total Order Value (TOV)
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Touchpoint
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Tracking Pixel
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Traditional Marketing
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Traffic
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Transactional Keyword
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TrueView (YouTube)
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TrueView In-Stream
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URL Parameter
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UTM
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Unique Selling Point (USP)
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Unsubscribe Rate
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Usability Testing
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User Experience (UX)
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User Intent
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User-Generated Content (UGC)
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Video Aspect Ratio
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Video Interstitial
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Video Thumbnail
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